Only a few years ago, crunchy bites made from corn and potatoes occupied every shelf in the snack food aisle. Flash forward to today, and there are dozens of new entrants in the field, with more players being introduced every year.
This snackability renaissance is fueled by multiple consumer demands: an overall desire for healthier products, a more adventurous palate seeking new flavor experiences, nutritionally dense diets that require more from snack foods than great taste alone. Everyday items like crackers and chips just need a little imagination to become something extraordinary. By taking non-traditional ingredients and using them in familiar ways, snacktime is reinventing itself for a brand new generation of consumers.
For more information on developing snack profiles that are ahead of the next wave of consumer demands, contact your McCormick account representative or contact us today.
