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Chef's Notes

Butter Elevated

March 2023 | MCCORMICK CULINARY & INSIGHTS

While we’ll always hold a special place in our hearts for a basic stick of butter, this trend skyrockets the silky spread straight to the future with simple upgrades that deliver major flavor. From whipped and blended compound butters – think Vanilla Citrus on the sweet side, to Hot & Crunchy Salsa Macha butter on the savory end – to cocktails infused with the nutty, caramelized flavor of browned butter, the butter renaissance has officially arrived.

Butters are showing up in unexpected formats as a major flavor vehicle. As butter sheds its reputation as a basic fixture at the table, it is reimagined into an ingredient that can be powdered or whipped, and infused with new seasonings, allowing for exciting experimentations.

 

The Appeal

Due to curiously complex flavor profiles and exciting experimentation at home, social media users across the country are getting excited about new ways they can inject life into an classic favorite, butter.

 

  • #butter and #buttertok have over 3.4 Billion views on TikTok.
  • According to TasteWise, social conversations about Brown Butter have increased by 26.38% over the past year. 
  • The global butter market is expected to grow by a CAGR of 4.9% over the next 10 years. Future Market Insights

 

Try it and Apply it

 

 Sweet & Savory Butter

 

Consumers are getting creative with new pairings that combine their favorite ingredients and butter. From savory to sweet experimentations, butter is a pathway for exciting flavor innovations on its own or as a profile for baked goods, snacks, and more. McCormick Flavor Solutions flavor technology can replicate the mouthfeel of butter for a range of applications.

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  • BBQ-Inspired Butter- Imagine a rich, buttery BBQ profile for classic potato chips.
  • Spicy Honey Butter- Taking inspiration from the popular Southern Korean honey butter chip profile, kick things up with this spicy profile for snacks or rolls.
  • Apple Pie Brown Butter- This warm dessert flavor brings exciting flavor to morning goods like pancakes and waffles.

 

Fat Washed Drinks

 

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With fat-washed spirits popping up on both social media and bar menus, there’s no better time than now to explore the technique that adds savory depth to alcohol, even after the fat is skimmed away. Check out this Brown Butter Vodka Cocktailrecipe for inspiration.

 

Feeling inspired? To learn more about the future of flavor, contact your McCormick account representative or contact us today.