With greater demand and acceptance, plant-based is no longer niche. Brands are innovating and experimenting with flavor to create alternatives that are enjoyable for traditional meat-eaters, as well as vegetarians and vegans. According to Innova, plant-based food and beverage launches grew 36% between 2017 and 2022 in North America. Read on to learn about themes found in plant-based innovation and possible opportunities.
Innovation themes:
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