With hot sauces and spicier flavors becoming more common, we’re seeing an influx of spices, lesser-common peppers and vinegars from around the world used to add flavor to foods. The interest in heat—even mouth burning flavors—continues to gain momentum with consumers seeking extreme palate experiences, from spicy and sour combinations and fire inducing peppers, foods that balance sweetness and spice all in one.
Why This Trend Will Stick
NO END IN SIGHT FOR HOT SAUCES
The global hot sauce market size was valued at USD 2.29 Billion in 2018 and is projected to reach USD 3.77 Billion by the end of 2026, exhibiting a CAGR of 6.5% in the forecast period. - Fortune Business Insights
LOTS OF LOVE FOR VINEGAR
The Asia-Pacific vinegar market is projected to grow at a CAGR of 4.7% during the forecast period of (2019-2024), primarily driven by the changing consumer lifestyles and preferences. Due to the rise in health benefits, associated with the consumption of vinegar, consumers’ interest toward inclusion of vinegar in cooking gourmet and ethnic food has increased, thereby prompting the sales of vinegar. - Mordor Intelligence
Here are the micro-trends we see in this trend:
Takeaways
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