Flavor Insight Report: Strawberry | McCormick Flavor Solutions
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Flavor Insight Report: Strawberry

June 2023 | Marketing & Insights

Strawberries are wonderfully sweet and slightly sour and are a member of the rose family. Strawberries have grown wild for centuries in both the Americas and Europe and are available year-round in many regions, with the peak season from April to September. From strawberry shortcake, strawberry margaritas, and strawberry milkshakes—strawberry is a classic flavor profile that is loved by consumers of all ages. While strawberry is very well established as a flavor profile in many products categories, we are seeing growth in new categories and regions around the globe.  Let’s take a closer look at where strawberry is appearing on the menu, in new products, and social media.

 

A Quick Look at Strawberry:

  • 6% growth in strawberry flavored menu items from 2021-2022
  • 98% know strawberry, 87% love or like it, and 95% have tried it according to Datassential flavor tool

 

Learn more. Click to download the full report.

 

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