Want to know what’s new with baby boomers? Here’s the 411. Boomers are all about a good home cooked meal, familiar flavors, and connecting with those close to them. Born between 1946 and 1964, baby boomers have lived through major innovations and cultural shaping events, and they’ve begun to adapt to technology to stay close to loved ones and take advantage of digital offerings. Today, they’re cherishing food experiences and traditions, savoring at-home meals and turning to offerings that support local and health benefits. Let’s take a look.
69% of boomers will only try a new food if they think it will taste good – Food Institute
Trends to Consider:
View our 2023 Consumer Insight on Baby Boomers.
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