Consumers are still sweet on the taste of sugar, but many are souring on consuming too much of it. 75% of Americans say that they are seeking to limit or avoid sugar in their diet, driven by concerns about health and wellness. Food and beverage manufacturers are dialing back the sugar content in some products through reformulations and new launches, incorporating other ingredients and flavors to deliver on satisfaction. At the same time, reports about the potential risks of some artificial sweeteners and a growing interest in clean label ingredients open the door to innovations featuring other types of natural sweeteners. Read on to see how you can leverage flavor and add reduced-sugar and naturally-sweetened choices to enhance your portfolio.
A Look at Sugar Reduction:
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